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The KnowPoster JournalJul 30, 2026

MOQ, case packs and tiered pricing, explained without the jargon

Why suppliers set minimums, how case packs protect your freight cost, and how to read a three-tier price table so you can quote your own margin accurately.

TTTrade TeamJul 30, 20265 min read306 words
MOQ, case packs and tiered pricing, explained without the jargon
Buying guide · The KnowPoster Journal
On this page
  1. Minimum order quantity (MOQ)
  2. Case packs
  3. Reading the tier table

Every wholesale price table on this site carries three numbers per SKU: a minimum order quantity, a case pack, and three price tiers. Here is what each one actually does for you.

Minimum order quantity (MOQ)

The MOQ is the smallest number of units we can produce economically in one run. Below it, setup time costs more than the order is worth. It is not a negotiation tactic — it is the point where the numbers start working for both sides. Our minimum order is 50 units per SKU — the same figure on all 14 SKUs and in every size, so a mixed order never asks for more depth per design than a single-size one.

Case packs

A case pack is the number of units that fit in one inner carton. Ordering in exact multiples means your shipment arrives in sealed cartons rather than loose units, which materially reduces damage in transit. It also means you can put a carton straight onto a shelf or into a fulfillment bin without repacking.

Reading the tier table

  1. Tier 1 is the entry price and applies at the MOQ.
  2. Tier 2 usually starts around four times the MOQ — this is the tier most reorders land in.
  3. Tier 3 is the container-level price. Only buy here if you have proven sell-through or a committed wholesale customer of your own.

The cart applies the correct tier automatically as quantities change, and it will tell you how many more units unlocks the next break. If the prompt says the higher tier costs less overall, it genuinely does — that is not a nudge, it is arithmetic.

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